Mr. Bjarnfredarson's Ólafur Ragnar: Can't believe they've beat Avatar to become the highest grossing opening film in Iceland.
The numbers are in: Mr. Bjarnfredarson, the comedy/drama from Ragnar Bragason, has replaced James Cameron’s Avatar at the top spot, to become Iceland’s highest grossing opener on record. Accumulated three-day (Saturday-Monday) box office is IKR. 18.878.300 (€ 104.036) and reaches IKR. 20.413.700 (€ 112.497) with previews included. Tickets sold during the first three days total 15.742 and with previews 18.582 (source: SMÁÍS).
(Top Ten list below).
According to statistics released by SMÁÍS (The Association of Film-Rights Holders in Iceland), these are the top openings on record (since 1995):
| FILM | BOX OFFICE (IKR) | ADMISSIONS |
|---|---|---|
| Mr. Bjarnfredarson (ICE) | 18.878.300 (20.413.700 incl. previews) | 15.742 (18.582 incl. previews) |
| Harry Potter and The Chamber of Secrets | 16.617.450 | 22.363 |
| 007: Quantum of Solace | 15.832.470 | 17.909 |
| Jar City (ICE) | 15.807.800 | 13.956 |
| Lord of the Rings: Return of the King | 15.508.194 | 20.155 |
And here are the top five Icelandic openers according to SMÁÍS (note that three of the top five are films from 2009):
| FILM | BOX OFFICE (IKR) | ADMISSIONS |
|---|---|---|
| Mr. Bjarnfredarson (Bjarnfreðarson) | 18.878.300 (20.413.700 incl. previews) | 15.742 (18.582 incl. previews) |
| Jar City (Mýrin) | 15.807.800 | 13.956 |
| Stella Runs for Office (Stella í framboði) | 7.593.000 | 7.647 |
| Jóhannes | 7.027.950 | 6.155 |
| The Big Rescue (Algjör Sveppi og leitin að Villa) | 7.026.370 | 8.238 |
And finally, the Iceland Box Office this week (please note that SMÁÍS doesn’t release box office figures on a weekly basis).
| No. | FILM | DISTRIBUTOR |
|---|---|---|
| 1. | Mr. Bjarnfredarson (ICE) | Samfilm |
| 2. | Avatar | Sena |
| 3. | Alvin and the Chipmunks: The Squeakquel | Myndform |
| 4. | The Princess and the Frog | Samfilm |
| 5. | Old Dogs | Samfilm |
| 6. | A Christmas Carol | Samfilm |
| 7. | The Twilight Saga: New Moon | Sena |
| 8. | Julie & Julia | Sena |
| 9. | Sorority Row | Samfilm |
| 10. | Ninja Assassin | Samfilm |
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